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March 2021

​#WOWWomen – Front of the House®

March 10, 2021 448 Views No comments

March is dedicated to women’s history month. A national recognition since 1982 to properly honor our trailblazers.

Fast forward 20 years, FOH®, a minority, Women-Owned Business, was founded and led by CEO, Simone Mayer, and Exec. VP. Mayda Perez, disruptors in the food & beverage and hospitality industries with their design perspective. FOH® is also certified by the Women’s Business Enterprise National Council since 2013.

Diversity in our industries is a hot topic and has been across the country for many years and to help create a space to amplify the impact and opportunities of a more inclusive culture, we hare #WOWWomen, highlighting the talented leading females running and paving the way for the future.

WOW, what a fantastic time to celebrate!

Get to know some of the women owned firms blazing trails in the industry.

Simeone Deary – Chicago. Lisa Simeone founded Simeone Deary Design Group with Gina Deary in 2002, stepping outside traditional bounds to build an interior design firm that would prioritize the creative process and inspire collaboration with clients.

Sheedy DeLaRosa – Chicago. Guided by the combined, award-winning expertise of principles Natalie Sheedy and Marcie DeLaRosa, Sheedy/Delarosa Interiors delivers big-firm results via a personal and flexible boutique approach. 

Parker Torres – Massachusetts. Formed in 2004 by Barbara Parker and Miriam Torres, their company of 25+ professionals specialize in hospitality design. Each partner has more than thirty years of experience in this sphere, and both women draw upon their individual strengths to provide unique perspectives for every project.

Kay Lang – Los Angeles. Kay Lang has specialized in the field of four and five-star hospitality and high-end residential design for over 30 years. Her projects span the globe from boutique hotels and destination resorts, to full-service properties, including large scale mixed-use projects.

Tara Bernerd – London. Bernerd, an inveterate traveler, is constantly seeking and designing what she calls “homes-away-from-home.” Witness them in hospitality projects her 25-person firm, Tara Bernerd & Partners, has done for such clients as Thompson Hotels, Four Seasons Hotels, and Starwood Capital.

Egg Collective New York. established in 2011 by Stephanie Beamer, Crystal Ellis, and Hillary Petrie. Before Egg Collective was a company, it was an idea. Conceived of  as a creative partnership synthesizing its founder’s backgrounds in art, architecture, and woodworking, this notion evolved into an ethos: Materials are sacred and are imbued with infinite potential.

Sara Kuchar – Chicago. After working at Perkins + Will for 11 years, Sarah Kucharbranched out on her own in 2016. Kuchar's motto is “no rules”—no market sector, site, material, or product is off limits for her eponymous firm, which employs five women.