Good things take time, and on our 20th anniversary, we revealed a highly anticipated, first-ever Flatware launch at the 2022 NRA Restaurant Show. National Restaurant Association hosts the most significant event in the foodservice industry, which Front of the House® has attended for the past 20 years. Showcasing 60 SKUS, 7 Collections, and 12 Finishes, the unveiling of their commercial-grade flatware, “our guys” was impressive. What’s even more interesting is the story behind the design; as co-founder and CEO Simone Mayer says, “It’s always been there; it’s in our logo!”.
Design runs deep in Simone’s roots, being a second-generation manufacturer in her family. Her parents refined pulls and knobs in South Africa - where she was born. The experience gained from the family business was augmented during her studies at Columbia University and further when opening her first retail shop on South Beach. Our focus has always been to enhance the tabletop experience and strengthen the diversity of our solutions. This robust 60-piece flatware sku launch is designed to complement any tabletop, buffet, banquet, and more food service settings that #deliverthewow . Our attention to detail includes ergonomically designed handles to rest perfectly on a surface, and finishes that disguise fingerprints– just to name a few (we don’t want to give all the cool stuff away)...
Launching at the NRA Show was an epic celebration in itself. It marked our 20th show as an exhibitor and reconnecting with our community after three long years. Where else could we have made such an exclusive sneak peek to over 51,000 attendees?! To be there and unveil “our guys” was an experience for the masses.
Far more than perfunctory needs, (if we may say) have carefully designed a thought-through new category to bring not only the very best dining experience possible, but an innovative and stylish solution to the foodservice industry.
Naturally, all of The Guys Flatware collections are made with the highest quality stainless steel, ensuring top-of-the-line durability. The chromium and nickel (elements that make up stainless steel) levels of each SKU are higher than average, which creates more durability and better-equipped commercial-grade flatware for high-volume turnover. Additionally, the matte brass and matte black flatware pieces have a unique finish applied by a PVD technique. The PVD application is a chemical process that makes products durable by bonding with the stainless steel at the micron level instead of being coated on top. This level of detail is how FOH® continues to stand out and pave the way in manufacturing.
Defined by bold and timeless elements, The Guys: Flatware collection varies in finishes, textures, and styles. Each piece is manufactured with exceptional strength proving its structural integrity over time while paving the way for a sensory experience like no other. No detail was spared during the designing process of this new category, down to the naming of each collection. Reminiscent of classic male muses, each collection strongly identifies with the characteristics of a specific type of man. While Cameron, Owen, Parker, Liam, Luca, Grant, and Jasper collectively all have one thing in common, you may be surprised by the individual features of each collection.
Clever and bold, we encourage you to explore the details of the entire category of restaurant flatware at frontofthehouse.com or click here to download the brochure.
Stay tuned for pt. 2 of OUR GUYS: Behind the Scenes, where we take you on the creation of this exciting category through each departments POV.
One tree planted at a time makes an impact! Approximately 20, 200 new saplings ( saplings are small trees usually between 1 and 4 inches in diameter at 4.5 feet) have been planted since 2021 on behalf of FOH®, our partners, and our team.
The initiative stems from our ongoing commitment to sustainability that is rooted and one we intend to grow. It’s one simple way FOH® can help reforestation across the globe.
Our partnership with One Tree Planted began when accepted the #MillionTreeChallenge, to restore National Forests across the United States. Million Tree Challenge members contribute to the reforestation of iconic forests that have been affected by natural conditions like wind damage, tree diseases, and forest fires. FOH®s proud to have completed, not 1 - but 2 challenges.
Last year, Diana Chaplin, who’s the Canopy Director at One Tree Planted, helped to host a lunch & learn for everyone at FOH.. She filled us in on the non-profit’s six pillars of reforestation — Air, Water, Biodiversity, Social Impact, Health, Climate — as well as some updated stats.
More recently, we teamed up once more however more locally with Miami Dade’s Million Tree initiative, a Neat Street program aiming to achieve a 30% tree canopy for our community. On May 12th, our FOH® Fam met at the Country Club of Miami’s South Park in Hialeah to plant 200 more saplings, including native Simpson’s and Spanish stoppers. It was a day of sun, sweat, and teamwork, as efforts contributed to a green screen for nearby neighbors. The park wide additions also provide cooling for walkways, mitigate flooding, filter storm water and provide habitat & food for wildlife.
As stated on their website:
"One Tree Planted is a 501(c)(3) non-profit organization. As an environmental charity, we're on a mission to make it simple for anyone to help the environment by planting trees!
Started in 2014, we have more than doubled the number of trees planted year over year. Fast-forward to today, we now work with awesome reforestations partners in North America, South America, Asia, and Africa who help us get trees in the ground to restore forests after fires and floods, create jobs, build communities, and protect habitat for biodiversity."
Trees help clean the air we breathe, filter the water we drink, and provide habitat to over 80% of the world’s terrestrial biodiversity. They also absorb harmful carbon from the atmosphere and are key ingredients in 25% of all medicines. Trees even provide jobs to more than 1.6 billion people around the world.
Since One Tree Planted started in 2014 and planted 150,000 trees its first full year, their numbers have grown significantly. By 2019, for instance, they were able to get 4 million additional trees in the ground worldwide. In 2020, the count was more than 10 million trees planted in 28 countries. And by year-end 2021, the number was well over 23.5 million trees in 42 countries.”
One Tree Planted educate new trees help stabilize the local climate, improve water and soil quality, reduce the risk of future fires, and improve habitat connectivity for native wildlife.
This mission is well aligned with the identity of our brand. Developing more than sustainable products, FOH® is dedicated to contributing to the overall longevity of our environment’s health.
The use of sustainable/renewable ingredient sources is essential to limit our environmental impact and to ensure the long term availability of our product lines.
We’re extremely proud to be contributing to One Tree’s total, and just getting started and excited to see how this partnership grows over time and look forward to transforming more urban spaces together!